Podcast Archives - Page 16 of 27

How NOT To Pitch Bloggers [VIDEO]

David Erickson discusses the all-too common practice by public relations professionals of pitching bloggers without actually taking the time to learn a little bit about the blogger.

Generation V's Daily Media Consumption, 2011 & 2013 [TABLE]

The number of kids who used a mobile device at least once daily also climbed significantly, going from 8% to 17% from 2011 to 2013.

Richie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]

David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.

DoNotLink.com: URL Shortener That Denies SEO Benefits [VIDEO]

David Erickson discusses the DoNotLink.com URL shortening tool that allows you to share links to sites without passing along the search engine visibility benefits of link popularity.

InfoScout.co: Discover Demographics Of Brand Customers [VIDEO]

David Erickson discusses the InfoScout app that gives consumer product brands insight into consumer demographics through an app that tracks consumer purchases and demographics.

Mobile 3D Scanning Technology: Occipital's Structure Sensor App [VIDEO]

David Erickson discusses Occipital’s Structure Sensor app that turns your iPad into a 3D scanner.

Social Media Website Traffic Referrals Statistics [VIDEO]

David Erickson discusses the findings of a Shareaholic report that illustrates the relative traffic volume sent to websites from top social media sites.

@MagicRecs: Twitter Marketing Tool [VIDEO]

David Erickson discusses Twitter’s experimental @MagicRecs Twitter account that makes recommendations of accounts for you to follow based on behavior of your own network on the social media site.

Drug Warnings In Commercials Increase Sales [VIDEO]

David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.

Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.