Podcast
Crowdsourcing The Search For The Missing Malaysian Flight 370 [VIDEO]
David Erickson discusses DigitalGlobe’s use of it’s satellite imagery to offer crowdsourcing opportunities for the search for Malaysian Airlines flight 370.
Read MoreFacebook To Dramatically Slash Brands' Page Reach [VIDEO]
David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.
Read MoreInstagram Photos With Faces Attract More Likes & Comments [VIDEO]
Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.
Read MoreRequired Content For B2B Vendor Websites [VIDEO]
David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.
Read MoreTop Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]
What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?
Read MoreReach Of Ellen DeGeneres Oscars Selfie Tweet [INFOGRAPHIC]
This infographic from Twitter illustrates the reach of Ellen DeGeneres’ celebrity selfie tweet.
Read MoreMall Of America's Social Customer Service [VIDEO]
The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.
Read MoreAT&T Home Security Pet Commercials [VIDEO]
In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.
Read MoreGroupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]
David Erickson and B.L. Ochman discusses Groupon misidentifying Alexander Hamilton as a president during a President’s Day promotion.
Read MoreMost Effective Email Marketing Tactics, February 2014 [VIDEO]
Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).
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