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Smart Home Device Ownership By Generation, May 2015 [TABLE]

It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.

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The Demise Of The American Middle Class [REPORT]

A new report from Pew Research details the demise of the American middle class.

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Top Concerns & Challenges With Deploying Internet Of Things, May 2015 [CHART]

Across industries, most decision-makers surveyed by the IDC thought the IoT would be of strategic importance to their business—but not transformational.

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Awareness Of Internet Of Things By IoT Decision-Makers, August 2015 [CHART]

The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.

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Consumer Concern Over Privacy & Data Security, August 2015 [CHART]

AYTM Market Research found in August that 18% of US internet users were very concerned with online privacy and security, with another 19.7% responding with general concern.

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Consumer Concern Over Retailers' Data Security Capabilities, July 2015 [TABLE]

US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.

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Trust In Advertising Formats By Generation, October 2015 [CHART]

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

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Top Ways To Improve Email Subscriber Interactions, October 2015 [CHART]

Increased personalization ranks as the leading method by which companies feel they can improve email interaction among subscribers.

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Use Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]

Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.

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Mobile App User Churn Rate, September 2015 [CHART]

Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months.

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