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Top Disruptions Marketers See To Their Companies, August 2015 [CHART]
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
Read MoreTop Skills For Responding To Marketing Landscape Disruptions, August 2015 [CHART]
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Read MoreDigital Banking Use By Generation, May 2015 [CHART]
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
Read MoreImportance Of Smartphone Camera To Millennials, September 2015 [CHART]
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
Read MoreFactors For Trusting Unfamiliar Thought Leadership Content [CHART]
What does motivate thought leadership content consumption?
Read MoreCompanies Using Social Media Marketing, 2013-2017 [CHART]
Social network marketing has reached a saturation point, with 88.2% of US companies using at least one of the major platforms this year.
Read MoreSocial Advertising Effectiveness For Driving ROI, September 2015 [CHART]
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Read MoreAttitudes Toward Video Ads By Device, October 2015 [CHART]
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.
Read MoreNorth American Email Metrics, 2010-2015 [CHART]
North American email open rates are down slightly year-over-year so far in 2015.
Read MoreTop Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
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