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How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]

More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.

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Interest In Virtual Reality By Generation, October 2015 [CHART]

Although virtual reality is still in its early stages, consumer interest is highest among Gen V.

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Millennial Teens' Favorite Media Activities, November 2015 [CHART]

Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.

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Millennial Teen Media Consumption, November 2015 [CHART]

Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.

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Millennials' Top Mobile Phone Activities, November 2015 [CHART]

Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.

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Facebook Brand Post Interaction Rates By Content Type, 2014 vs 2015 [CHART]

Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.

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Technology Device Owner Demographics, November 2015 [CHART]

Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.

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Email Open Rates By Hour Scheduled, 2014 [CHART]

Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.

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Most Important Elements Of The Customer Experience, October 2015 [CHART]

The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.

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Consumers' Website Experience Expectations, October 2015 [CHART]

A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.

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