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Video

Video Subscription Services Market Penetration [CHART]

Video Subscription Services Market Penetration

Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.

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Most Important Online Marketing Capabilities [CHART]

Most Important Online Marketing Capabilities

Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.

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Internet Use By Race/Ethnicity, 2014-2020 [TABLE]

Internet Use By Race & Ethnicity - 2014-2020

Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.

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How People Find News About Presidential Candidates [CHART]

Much of the referral traffic to news articles about US presidential candidates is internal.

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What Millennial Women Want [INFOGRAPHIC]

What Millenials Want

This infographic is based on research from CafeMedia that takes a deeper look at what the segment values most when it comes to work, money, and experiences.

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Podcast Abandonment Rates [CHART]

A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.

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American's Trust In Mass Media [CHART]

Americans' Trust In Mass Media

Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.

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Multiscreen Behavior [PODCAST]

A podcast about multiscreen behavior and 10 charts about multitainment.

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Podcast Listening Frequency [CHART]

Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.

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Mobile vs Tablet Travel Bookings [CHART]

The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.

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