Video
Inefficiencies Of Demographic Targeting Of TV Ads [CHART]
Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.
Read MorePopular Pinterest Content [CHART]
Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Read MorePinterest's Effect On Other Social Media Use By Income [CHART]
15% of Pinterest users reported that they do not use any other social media sites. That number climbed to 23% amongst consumers with income less than 30K.
Read MoreINTERVIEW: AOL'S David Shing [VIDEO]
David Shing, Digital Prophet at AOL, shares his perspectives on the future and current state of digital landscape.
Read MoreCanadians Want Personalized Ads [CHART]
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
Read MoreContent Consumers Want From QR Code Scans [CHART]
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
Read MoreUS Barcode Use Penetration, 2011-2014 [CHART]
The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.
Read MoreWeekly Time Spent Viewing Paid Online Video Content By Device [CHART]
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
Read MoreMillennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Read MoreCreating Shareable Content [PRESENTATION]
Sharaholic’s Janet Aronica offers four tips for creating shareable content. Read the rest at Sharaholic.
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