Video
Common Tablet Activities By Generation [CHART]
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
Read MoreJakob Nielsen Explains How To Conduct A Simple User Test
Usability guru Jakob Nielsen explains how to conduct a simple user test.
Read MoreMobile Activities [CHART]
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Read MoreVideo Ad Completion Rates By Video Length, Q1 2011-Q2 2012 [CHART]
Digital video ad views continued to grow at a faster pace than video ad views in Q2 (68% vs. 10% year-over-year), per a FreeWheel study released in August 2012.
Read MoreBaby Boomer Spending [TABLE]
hold 70% of US disposable income, and buy 49% of total consumer-packaged goods.
Read MoreTop 5 Mobile Retail Site Visitors By Gender [CHART]
Target and Walmart attracted more female shoppers to their mobile websites (65% and 58%, respectively), whereas men favored Best Buy’s mobile site (61%).
Read MoreGmail In Search Will Extend The Reach Of Email Marketing
Google’s Gmail in Search trail could significantly extend the life of email campaigns.
Read MoreTop 5 Retail Mobile App Reach, 2011 Holiday Season [CHART]
During the 2011 holiday season, the top retail apps and websites combined— Amazon, Best Buy, eBay, Target, and Walmart—reached nearly 60% of smart phone owners.
Read MoreTop 10 Mobile Apps For Shopping, June 2012 [TABLE]
47% of American smart phone owners used a mobile shopping app in June 2012.
Read MoreSunsilk Print Ad Eye Tracking [HEATMAP]
Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.
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