Video
The Instagram Effect [VIDEO]
Mike Rugnetta of PBS’ Idea Channel examines the influence Instagram has had on photography and poses the question of whether the app is creating an army of citizen photojournalists.
Read MoreOnline Content Discovery & Sharing, November 2012 [TABLE]
92% of US online adults say that they read and search for content online, but no single method dominates their content discovery.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
Read MoreB2B Email Metrics By Subject Line Terms, November 2012 [CHART]
The study examines performance metrics across a number of subject line themes – including discount, news, and content.
Read MoreEffect Of Speed-To-Call On Conversions, November 2012 [CHART]
Phoning a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.
Read MoreVideo Ad Completion Rates By Video Length, Q1 2011 – Q3 2012 [CHART]
Ads placed in long-form videos of 20+ minutes continue drawing higher completion rates.
Read MoreBranded Communities, 2011 vs. 2012 [CHART]
The proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year.
Read MoreDemographics Of Early Adopters, November 2012 [CHART]
While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on.
Read MoreMobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]
Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.
Read MoreSmart Phone vs Tablet Shopping Behavior, Q3 2012 [CHART]
Smart phones are most commonly used to find local stores, to check prices and for product research.
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