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Small Businesses & Social Media Use, December 2012 [CHART]

Just 35% of the respondents said they are actively using social media, although 16% are interested in learning how to use social.

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.

59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).

3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).

While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.

Across 18 different categories, postal mail is preferred in 15.

In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011.

Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.

This infographic from Mozilla illustrates Firefox by the numbers in 2012.