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American Mobile Buyers, 2011-2016 [CHART]

Retail trends and the latest research leads eMarketer to believe that 72 million people in the US will make a purchase through a mobile device in 2013.

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US Mobile Shopping Penetration, 2011-2016 [CHART]

eMarketer forecasts the number of mobile shoppers in the US will increase by 24% in 2013 to 118 million consumers and represent 62% of digital shoppers.

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US Retail mCommerce By Device, 2011-2016 [TABLE]

US consumers will spend $37.44 billion in 2013 on retail purchases made via smartphones and tablets, up from $23.72 billion last year.

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Reasons People Bypass Social Logins, December 2012 [CHART]

Simply not wanting one’s every online move posted to social networks was named by four out of 10 respondents as the reason they avoided social logins.

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Benefits Of Social Logins, December 2012 [CHART]

47% of US internet users have never logged in to a website or mobile app using social sign-in.

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Mobile Banking Security Concerns, February 2012 [CHART]

Despite the obvious appeal of mobile services to an increasingly mobile-first population, there remain significant concerns.

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American Mobile Banking Customers By Demographic, September 2012 [CHART]

Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.

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Activities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]

Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.

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Generation V Social Network Behavior, February 2012 [CHART]

Social networking is also becoming more common among kids, despite being strictly forbidden for those under 13. Once again, gaming is one of kids’ favorite social media activities.

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Generation V Mobile Device Use By Age, 2012 [CHART]

54% of 6- to 12-year-olds with access to an internet-enabled phone (and 34% of those accessing any sort of mobile phone) said they used it to play games.

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