Video
Eyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]
While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.
Read MoreDocumentary: The Last Roll of Kodachrome [VIDEO]
Professional photographer Steve McCurry shoots the last roll of Kodachrome film the company produced and National Geographic made a documentary out of the occasion.
Read MorePerceptual Computing [VIDEO]
Intel’s perceptual technology demonstration at CES 2013 featured a Kinect-like computer camera that tracks user movement down to the individual finger level and will eventually be able to track eye movements, allowing users to play video games without a controller, as shown in this demonstration of the game Portal.
Read MoreConsumers' Trust In Online Reviews, August 2012 [CHART]
The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers.
Read MoreOnline News Video Eyetracking [HEATMAP]
This heatmap from EyeTrackShop illustrates where people focus their attention on online news video using an example from CNN.
Read MoreCEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]
The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.
Read MoreVisibility Of CEOs' Online Presence, 2010 vs 2012 [CHART]
A survey of the online activity of CEOs from 50 of the world’s largest companies in 2010 revealed that only 36% were considered social; that rose to 66% by 2012.
Read MorePinterest Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on Pinterest pages.
Read MoreEmail Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
Read MorePinterest Eyetracking [HEATMAP]
This heatmap illustrates where people focus their attention on Pinterest pages.
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