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Promoted Tweet Campaign Results, March 2013 [TABLE]
Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.
Read MoreConversion Rates For American Visitors To Travel Websites By Category, January 2011 – March 2012 [CHART]
The monthly average for conversions via cruise sites was less than 1% between January 2011 and March 2012.
Read MoreSources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]
While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.
Read MoreChannels Through Which American Travelers Book Their Trips By Segment, June 2012 [TABLE]
34% of cruise bookings were made through travel agents in the 12-month span ending June 2012.
Read MoreTwitter DM Spam [VIDEO]
In this short webcast, David Erickson provides an example of the Twitter direct message spam that is a growing problem for Twitter users.
Read MoreChanges That Have Most Influenced B2B Marketing, March 2013 [CHART]
Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,
Read MoreAffluents' Multi-Screen Behavior, March 2013 [TABLE]
51% of affluents have engaged with social media about a TV program while watching that program.
Read MoreeCommerce vs. Bricks & Mortar Customer Satisfaction, 2000-2012 [CHART]
Customer satisfaction with e-commerce sites improved in 2012, outpacing satisfaction ratings with traditional retail stores for the 11th consecutive year.
Read MoreMobile Internet Use By Device Type, 2011-2013 [CHART]
Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones.
Read MoreFind-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]
84% of spirit alcohol brands had incorporated retail locators into their websites.
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