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In-Store Mobile Activities Of African Americans, March 2013 [CHART]
African Americans are 44% more likely to check in for a discount and 37% more likely to scan a QR code to get more information about a product.
Read MoreSmart Phone Market Penetration, October 2011 – January 2013 [CHART]
Smart phone penetration reached 55% of the US mobile market during the 3-month period ending in January 2013.
Read MoreTop Motivations For Shopping Online, March 2013 [CHART]
Asked to identify the top-3 improvements to their online shopping experiences that would motivate them to shop more, 74% of consumers cited free delivery.
Read MoreConsumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Read MoreAmericans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]
Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
Read MoreWomen Who Abandon Social Media, March 2013 [TABLE]
Among the 86% of North American women surveyed online who have a social media account, 38% are dubbed Defectors, who have stopped (16%) and/or decreased (28%) using at least one social network.
Read MoreThe Politics Of Pirates & Cyberspace [VIDEO]
Jean-Phillippe Vergne, coauthor of The Pirate Organization, explains how the edge of capitalism is driven by outlaws by pointing out the parallels between the age of pirates and our current cyberspace economy.
Read MoreImportance Of Buying American By Product Category & Gender, March 2013 [CHART]
Women were 11% more likely to consider Buying American important when purchasing major appliances (79% vs. 71%).
Read MoreMinneapolis/St. Paul Experience 5th-Biggest Rise In Telecommuting Nationwide
The Twin Cities has experienced the fifth-biggest rise among metro areas nationwide in the number of workers based at least partly at home.
Read MoreTwitter Sentiment vs Public Opinion, March 2013 [TABLE]
The Twitter conversation does not tend to be exclusively more liberal or conservative than general public opinion, but it does seem to be quite negative at points.
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