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Mobile Payment Adoption, April 2013 [CHART]

57% of tech-savvy respondents have redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products via their device.

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Completion Rates By Length Of Mobile Rich Media Video Ads, April 2013 [CHART]

Completion rates for very short videos (less than 30 seconds) had the lowest completion rate (35.8%), behind even the longest ads (150 seconds and longer), which had a roughly 50% completion rate.

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Why American Women Use Mobile For Shopping, March 2013 [CHART]

Just over a majority of American women said they used their mobile device to find store locations and hours.

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How American Women Research Products, March 2013 [CHART]

Only 6% of American women reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often.

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Second Screen TV-Related Behavior, April 2013 [CHART]

Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.

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Teen Spending Behavior, April 2013 [TABLE]

More than 3 in 4 teens shop online.

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Mobile Share Of Search Traffic, Q1 2013 [CHART]

Tablets and smart phones combined accounted for roughly 24% of organic search visits in Q1.

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Broadcast TV Content Completion Rates Online By Device, 2012 [CHART]

Compared to the average, completion rates for TV-related content (such as full episodes of TV shows) are 12.5% higher on PCs (45% vs. 40%), 31.4% higher on tablets (46% vs. 35%), and 33.3% higher on mobile phones (36% vs. 27%).

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Popular Features Of Local Business Search Sites By Device, December 2012 [TABLE]

Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.

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Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]

Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.

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