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Most Successful New CPG Brands, 2012 [TABLE]

Bubble Burst

In 2011-2012, only about 1 in every 10 new CPG brands managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success.

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The Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]

What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,

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Event Attendance Trends, April 2013 [CHART]

Twins

Roughly two-thirds of online event products report that event attendance is trending up, with another 18% saying attendance is flat.

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Senior Execs' Use Of Mobile, April 2013 [CHART]

Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.

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Consumer Attitudes Toward Store Brands, April 2013 [CHART]

94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.

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Mobile Share Of Online Video Starts, Q4 2011 vs Q4 2012 [CHART]

Smart phones and tablets accounted for a combined 10.4% of video starts, more than triple their 3.1% share from just a year earlier.

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Post-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]

Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.

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American Social Media Users By Race/Ethnicity, 2012-2017 [TABLE]

In 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total US population.

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Time Spent Online By Activity, 2011 & 2012 [TABLE]

On the desktop internet, activity was much more heavily weighted toward social networking, which accounted for 27% of time spent online.

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Time Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]

US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.

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