Video
Facebook Brand Response Rates, Q2 2012-Q1 2013 [CHART]
Brands responded to 60% of questions posed to them on Facebook during Q1, up from 55% the previous quarter, and almost double the 30% from Q2 2012.
Read MoreYouTube Trends Map [VIDEO]
An e-Strategy Webcast demonstration of YouTube’s new Trends Map tool.
Read MoreMobile Path To Purchase, May 2013 [TABLE]
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
Read MoreChild Abuse Poster PSA Only Children Can See [VIDEO]
The organization Aid to Children and Adolescents has created poster ads that displays a child abuse hotline number that only people shorter than 4’5″ can see
Read MoreThe Dangers Of Drunken Joking [VIDEO]
A tale of tortilla chip acrimony and the marketing lesson therein.
Read MoreQR Code Scanning By Generation, Q1 2012 vs Q1 2013 [CHART]
57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier.
Read MoreImportance Of Social Sharing To Search Visibility, April 2013 [CHART]
31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.
Read MoreChannel Roles In Online Purchase Path, April 2013 [CHART]
47% of revenue tracked from US accounts comes from purchases made in more than one day.
Read MoreTravel Agency Website Traffic From Metasearch, H1 2011 & H1 2012 [CHART]
Online travel agencies like Priceline and Expedia have a vested interest in metasearch, as 6% of US traffic comes to them from these types of sites.
Read MoreGrowth Of Travel Search Queries, 2008-2019 [CHART]
In April 2013 that total searches worldwide on Kayak will triple to 3.6 billion queries by 2019, up from 1.2 billion in 2012.
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