Video
Paid Search Clicks From Smartphones, 2014-2017 [CHART]
Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Read MoreVideo Game Industry [INFOGRAPHIC]
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Read More10 Principles Of Customer Strategy [INFOGRAPHIC]
It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.
Read MoreUser Responses To Content Problems [CHART]
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
Read MoreGeneral Data Protection Regulation Concerns [CHART]
The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.
Read MoreEmail Engagement With New Shoppers [INFOGRAPHIC]
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Read MoreGDPR Readiness [INFOGRAPHIC]
This infographic illustrates the history of GDPR (General Data Protection Regulations), its goals, and provides a road map to compliance.
Read MoreMedia Consumption Displaced By Smart Speakers [CHART]
Let’s not call it the year of voice, even if it proves to be… Nonetheless there has been a rash of new research released surrounding voice assistants – and Smart Speakers in particular.
Read MoreEntertainment Media Consumption By Channel [CHART]
The differences between 18-34-year-olds and those 35 and older were predictable, but nonetheless stark. It’s clear that watching TV shows is a far more popular pastime for adults 35 and up than for their younger counterparts.
Read MoreB2C Email Performance Benchmarks [CHART]
Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.
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