Video
Immediate Text Message Marketing Responses By Industry, June 2013 [CHART]
The finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.
Read MoreReactions To A Friend's Product Like On Social Media, June 2013 [TABLE]
Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.
Read MoreFactors That Influenced TV & VOD Consumption On Alternate Devices, June 2013 [CHART]
Roughly three-quarters of respondents in the US would be motivated to use their devices more for live TV and VOD viewing on account of reduced cost, more content, and better quality of programming.
Read MoreDemographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]
Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.
Read MoreConsumer Attitudes Toward Online Personal Data Collection, June 2013 [CHART]
Consumers around the world find website customization to be of some value, with 33% of respondents attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value.
Read MoreSkills Needed To Be A Successful Marketer, June 2013 [CHART]
Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.
Read MoreOnline Ad Viewability, June 2013 [TABLE]
comScore says that 54% of ads are not in-view.
Read MoreMobile Media Consumption By Gender, March 2013 [CHART]
Smart phone users spent just 13% of their time using the mobile web, and iPad users a relatively larger – but still minor – 24%.
Read MoreTV Everywhere & Subscription Television Satisfaction, June 2013 [CHART]
TV Everywhere has yet to reach 50% of America’s multichannel TV subscribers.
Read MoreAmerican Video Gamers By Type, 2013 [CHART]
Just fewer than seven out of 10 US residents had ever played video or computer games.
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