Video
YouTube vs. Vine Engagement Rates On Twitter, May 6 – June 5, 2013 [CHART]
New data from Socialbakers indicates that tweets containing Vine uploads have a 0.031% engagement rate, not far behind tweeted YouTube videos’ rate of 0.048%.
Read MoreUpscale Latinos, June 2013 [TABLE]
Nielsen has released some data concerning upscale Latinos, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power.
Read MoreDevices College Students Own, June 2013 [CHART]
The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.
Read MoreUnderstanding Of Online Customer's Experience, June 2013 [CHART]
44% of respondents rated their company’s understanding of the online customer experience as either excellent (7%) or good (37%).
Read MoreConsumer Attitude Toward Ads On TV vs Original Streaming Video, January 2013 [CHART]
45% of consumers have a negative attitude to digital video ads vs. 39% who had negative opinions of ads shown on TV.
Read MoreGoogle To Enter The Video Game Console Market [VIDEO]
Bloomberg’s Scarlet Fu reports that Google is looking to capitalize on its mobile strength to push a gaming console to challenge Sony, Nintendo and Microsoft for control of your living room.
Read MoreDigital Video vs. TV For Awareness & Engagement, April 2013 [CHART]
Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.
Read MoreExpectation & Tolerance For Mobile Video Ads, June 2013 [CHART]
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.
Read MoreCollege Student Spending, 2009-2013 [CHART]
After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel.
Read MoreConsumer Attitudes Toward Personalization, June 2013 [CHART]
Only 32% of consumers in the US and UK agreed that greater personalization of marketing messages benefits consumers, while 43% disagreed.
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