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Facebook Mobile Monthly Active Users & Ad Revenues, Q3 2012 – Q2 2013 [CHART]
Mobile now accounts for 41% of Facebook ad revenues, a big jump from 30% in Q1.
Read MoreTop 10 Social Networks Among US Hispanics, May 2013 [TABLE]
Facebook is the top social site among Hispanics, followed distantly by LinkedIn.
Read MoreConsumer Apathy Over Social Media Ads, July 2013 [CHART]
27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.
Read MoreBack-to-School Spending, 2004-2013 [CHART]
Families with school-age children plan to spend an average of $634.78 this year, down from $688.62 last year.
Read MoreHispanics’ Mobile Use By Day, July 2013 [CHART]
Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.
Read MoreSocial Media Site Satisfaction, 2012 vs. 2013 [CHART]
Social networks saw their overall customer satisfaction score fall a point to 68 on ACSI’s 100-point scale, a reading that puts it above only ISPs.
Read MoreLeading Online Marketing Challenges For Local Merchants, July 2013 [CHART]
40% of local merchants are spending 5 or more hours a week on marketing their businesses, but that the vast majority either have a single person (51%) or no-one at all (37%) managing or supervising their digital marketing programs and initiatives.
Read MoreTop Real-Time Marketing Benefits, July 2013 [CHART]
44% of marketers either deployed or are planning real-time solutions and another 24% evaluating them.
Read MoreTop Real-Time Marketing Concerns, July 2013 [CHART]
North American marketers say the complexity of systems required (50%) is the leading concern about real-time marketing.
Read MoreSenior Management Attitude Toward Customer Relationship Marketing, July 2013 [CHART]
Higher-growth organizations are almost 50% more likely to see customer relationship marketing (CRM) as a critical way of life than lower-growth organizations (36% vs. 25%).
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