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Consumer Spending Perceptions vs. Actual Behavior, July 2013 [CHART]
Americans increasingly believe they’re cutting back on small-ticket purchases in order to save money.
Read MoreCPG Coupon Distribution Trends, H1 2009 – H1 2013 [CHART]
After a couple of years of decline, the volume of coupons distributed by CPG marketers rose by 1.8% year-over-year in the first half of this year.
Read MoreShare Of Average Time Spent Per Day Conducting Select Online Activities, 2010-2013 [TABLE]
As social networking and video reach plateaus for desktop time, these activities are growing more quickly on smart phones, and especially tablets.
Read MoreShare Of Time Spent Per Day With Media Channels, 2010-2013 [TABLE]
US adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile—compared to 19.2% on laptops and PCs.
Read MoreAverage Time Spent Per Day On Non-Voice Mobile Activities By Device, 2010-2013 [TABLE]
Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole.
Read MoreAverage Time Spent Per Day Using Media Channels, 2010-2013 [TABLE]
The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year.
Read MoreFashionistas' Online Influences [INFOGRAPHIC]
NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.
Read MoreSocial Networks From Which Marketers Cross-Post To Twitter, Q2 2013 [CHART]
52% OF marketers cross-posted content to Twitter from from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.
Read MoreWhy Jeff Bezos Bought The Washington Post [VIDEO]
Everyone is missing the mark in trying to divine the motivations behind Amazon founder Jeff Bezos’ purchase of the Washington Post.
Read MoreRegretful Social Media Posters By Demographic, July 2013 [CHART]
20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.
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