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College Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
Read MoreViewers' Attitudes Toward Streaming Video, August 2013 [CHART]
35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus.
Read MoreConsumers' Definitions Of Online Recommendations, August 2013 [CHART]
Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.
Read MorePositive Attitudes Toward PR & Ad Industries By Age, August 2013 [CHART]
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts.
Read MoreGameInformer's Digital Subscriptions Success [VIDEO]
During this segment of the Beyond Social Media Show, David Erickson discusses how GameInformer magazine far outpaces other magazine titles in digital subscribers.
Read MoreGolf Channel's I Have A Golf Dream Twitter Fail [VIDEO]
The Golf Channel hashjack the #DreamDay hashtag on the 50th anniversary of Martin Luther King, Jr.’s I Have A Dream speech constitutes a Twitter fail.
Read MoreUS Home Broadband vs. Dial-Up Adoption, June 2000-May 2013 [CHART]
As of May 2013, 7 in 10 Americans aged 18 and older access the internet at home via a high-speed broadband connection.
Read MoreAttitude Toward Ads During Traditional TV vs. Ads During Streaming Online Video, January 2013 [CHART]
US internet users had similar attitudes toward ads during traditional TV and original streaming content.
Read MoreViewership Growth For Digital TV Online & Mobile Video, 2012-2017 [CHART]
There will be 204.6 million US digital video viewers in 2017, representing 78.1% of internet users and 62.7% of the general population.
Read MoreLongevity Of Top Brands' Tumblr Reblogs [CHART]
When it comes to Tumblr post engagement, brands can enjoy a shelf-life more in keeping with a YouTube video than a Facebook post.
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