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US Tablet Coupon Users, 2012-2015 [CHART]

The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.

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US Adult Smart Phone Mobile Coupon Users, 2012-2015 [CHART]

More than 28% of people who own a mobile device redeemed a coupon this year.

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US Adult Online Coupon Users, 2012-2015 [CHART]

More than half of US adult internet users will redeem a digital coupon via any device for either online or offline shopping this year.

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Social Media Traffic Referral Trends, September 2012-September 2013 [CHART]

Facebook is easily the leading social referrer of traffic, confirms a new report from Shareaholic, which analyzed 13 months of data collected from 200,000 publishers reaching more than 250 million unique monthly visitors.

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Perma.cc's Social Listening & Email Marketing [VIDEO]

David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.

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Benefits Of Card-Linked Marketing, October 2013 [CHART]

Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits.

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Global Social Login Preferences For Entertainment & Gaming Sites, Q2 2011-Q3 2013 [CHART]

62% of visitors to entertainment and gaming sites preferred using a Facebook sign-in, while only 20% favored Google.

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Social Logins Preferred For B2B Sites, Q4 2012-Q3 2013 [CHART]

Among visitors to business-to-business sites, LinkedIn was just as likely to be preferred as Google in Q3 2013, although both trailed Facebook.

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Preferred Social Logins, Q2 2011-Q3 2013 [TABLE]

Facebook was the overall favorite among users who wanted social identification, named by 44.9% of respondents.

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Mobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]

The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).

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