Video
Google Helpouts = Freelance Expertise [VIDEO]
David Erickson discusses Google Helpouts, which will enable individuals to charge for offering their expertise via video conferencing technology.
Read MoreReasons For Joining A Branded Online Community, October 2013 [CHART]
43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts.
Read MoreOffline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]
Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.
Read MoreShare Of Sales Lift From CPG Brand Campaigns By Media & Buyer Type, 2013 [CHART]
62% of those who saw a digital ad had little to no exposure to messaging delivered via television.
Read MoreFrequency With Which US Consumers Visit Their Bank's Website vs. Brand Location, July 2013 [CHART]
Nearly three-quarters of US consumers who owned at least one computer, tablet and smart phone visited a banking website or mobile site more than five times per month.
Read MoreTide's Scary Vines: A Carrie Remake [VIDEO]
David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.
Read MoreShopping Cart Abandonment Email Adoption, 2011-2013 [CHART]
Almost one-quarter of Internet Retailer 1000 companies send shopping cart recovery emails, a 29% increase from the 19% doing so last year.
Read MoreHow Consumers Are Reacting To Financial Strain, October 2013 [CHART]
55% of Millennials (18-34) are trying new brands priced below regular brands, as are 54% of families and 49% of Hispanics.
Read MoreReasons American Hispanics Decided To Shop For A New Car, July 2013 [CHART]
The top three reasons why US Hispanic shoppers decided to shop for a new vehicle were compelling incentives, the need for a new vehicle and low monthly payments.
Read MoreNew-Vehicle Sales Among American Hispanics, H1 2013 [TABLE]
While overall sales to ethnic groups across the board have risen strongly since the 2008 financial downturn, US Hispanics have led the way.
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