Video
Americans Prioritizing Quality Over Price By Demographic, October 2013 [CHART]
47% of Americans agree that they would switch brands for one they believe is higher quality, even if the price is higher.
Read MoreDesktop vs. Mobile Retail Website Visits By Day Of The Week, October 2013 [CHART]
While Mondays and Tuesdays are the primary days for desktop visits (at a combined 31.5% share of total visits), Saturdays and Sundays are the most active days for mobile, with a combined 31.4% share of visits (versus 25.8% for desktops).
Read MoreNetflix Pirate-Sources Programming Decisions [VIDEO]
David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.
Read MoreWhat To Do When Google Analytics Drops Keywords Entirely [VIDEO]
Rand Fishin from The Moz Blog explains how marketers can gain insight into keyword traffic after Google drops keyword data from Google Analytics reports in this short whiteboard video.
Read MoreB2B Content Marketing Roundtable Discussion [VIDEO]
Content marketing experts Ardath Albee, Michael Brenner, Carla Johnson, Michael Weiss, and Todd Wheatland joined Shiri Friedman from Brightcove to discuss the “whys” behind the results of the Content Marketing Institute’s fourth annual research project.
Read MoreVolkswagen's Feeling Carefree Take On Me Ad [VIDEO]
David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.
Read MoreDesktop vs Mobile Retail Website Visits By Daypart, October 2013 [CHART]
Almost half – 48% – of site visits from desktops occur between noon and 8 PM, compared to 40% of mobile visits.
Read MoreOver-The-Top Video Viewing Among Hispanic Households, October 2013 [CHART]
Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content.
Read MoreMobilesitting [VIDEO]
David Erickson the results of a Harris Interactive survey showing the ages of children parents have distracted via mobile devices.
Read MoreWhat Service Providers Could Do To Prevent Customers From Switching, October 2013 [CHART]
66% of consumers from 32 countries report having switched a service provider (from any 1 of 10 industries measured) during the past year.
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