Video
How NOT To Pitch Bloggers [VIDEO]
David Erickson discusses the all-too common practice by public relations professionals of pitching bloggers without actually taking the time to learn a little bit about the blogger.
Read MoreGeneration V's Daily Media Consumption, 2011 & 2013 [TABLE]
The number of kids who used a mobile device at least once daily also climbed significantly, going from 8% to 17% from 2011 to 2013.
Read MoreGeneration V's Daily Time Spent With Media By Device, 2011 & 2013 [TABLE]
Younger children are spending less time overall in front of screens, according to an October 2013 survey of US parents with kids ages 8 and younger.
Read MoreValue Of Live Anywhere Pay-TV, October 2013 [CHART]
Among adult pay-TV subscribers who also use a home broadband service, more than 8 in 10 feel that the ability to view live TV channels and programs on any net-connected device would be valuable.
Read MoreConsumers' Inclination To Try New Things, October 2013 [CHART]
48% of US respondents agreed (top-2 box on a 5-point scale) that they’d rather wait for something to catch on before trying it, compared to 37% of respondents across the 25-country sample.
Read MoreRichie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]
David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.
Read MoreTop Benefits Of Big Data Use, August 2013 [CHART]
For agencies, 64% said Big Data allowed them to develop insight into customer experiences to help drive useful strategy, and 63% of marketers said the same.
Read MoreAreas That Have Benefited The Most From Big Data Use, August 2013 [CHART]
Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.
Read MoreRise Of Social Business Use In Companies, 2012 [CHART]
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
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