Video
Generation V's Most Used Media Consumption Devices [VIDEO]
David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.
Read MorescoutPRO – Football Analytics Scouting App [VIDEO]
David Erickson discusses the scoutPRO professional football scouting app that applies performance statistics to NFL teams and players in order to visualize strengths, weaknesses and tendencies.
Read MoreSTUDY: Video Games Do Not Affect Behavior [VIDEO]
B.L. Ochman & David Erickson discuss the University of Glasgow study of 11,000 British children that found that playing video games, even as early as five years old, does not lead to later behavior problems.
Read MoreUS Internet Users By Device Type, February – July 2013 [CHART]
Mobile has attracted a sizeable bulk of US consumers, but the vast majority use desktop and laptop computers along with mobile devices.
Read MoreBehavioral Targeting & Privacy, November 2013 [CHART]
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.
Read MoreLeading Objectives Driving Interest In Programmatic Marketing, September 2013 [TABLE]
More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.
Read MoreSocial Media Breakfast Minneapolis/St. Paul [VIDEO]
David Erickson discuss the success of the Minneapolis/St. Paul chapter of the Social Media Breakfast organization, which is the largest such organization in the world and just held it’s 60th consecutive meeting.
Read MoreAmericans' Most Popular Types Of Websites, November 2013 [VIDEO]
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Read MoreCustomer Satisfaction By Support Channel, Q3 2013 [CHART]
Voice was the top service channel by customer satisfaction (91%), followed by chat (85%) and help center/web forms (83%).
Read MoreMobile App Engagement, November 2013 [CHART]
Tablet users spent on average 24 minutes per app session, about 4 times longer than their typical website visit.
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