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Social Login Preferences, Q2 2011-Q4 2013 [TABLE]
45.1% of social networkers worldwide entered their Facebook IDs when using social sign-in—the highest percentage.
Read MoreSocial Login Used For Select Industry Sites, Q4 2013 [CHART]
With the exception of the media/publishing sector (45%), Facebook boasted the majority of social logins for each industry included in the analysis.
Read MoreDegree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]
Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.
Read MoreDegree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]
Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.
Read MoreHow CMOs Make Decisions About Website Changes [CHART]
MarketingSherpa looks at how CMOs are deciding what changes to make to their websites.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreFactors That Affect Shoppers' Image Of A Brand, February 2014 [CHART]
Personal experience was far and away the leading choice, with 64% of shoppers saying it was their most important factor affecting their image of a brand.
Read MoreOnline Adults' Views Of Mobile Marketing, February 2014 [CHART]
About half of online adults feel very (17%) or sometimes (34%) positive about mobile marketing in general,
Read MoreCPG Coupon Redemption & Savings, 2008-2013 [CHART]
Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years.
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