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Marketers Collaborating With Influencers, January 2014 [CHART]

Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.

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Importance Of Integrated Multiscreen Communications, August 2013 [CHART]

Two-thirds of marketers spent up to 25% of their media budget on integrated multiscreen campaigns.

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Barack Obama Job Approval By Race & Generation [CHART]

The political views of Millennials differ significantly across racial and ethnic lines.

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Millennials' Approval Of Obama's Job Performance, 2010-2014 [CHART]

50% of younger Millennials (ages 18 to 25) and 47% of older Millennials (26 to 33) approve of the way Obama is handling his job as president.

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How Americans Perceive Themselves By Generation [CHART]

Only 49% of Millennials say the phrase A Patriotic Person describes them very well—with 35% saying this is a Perfect description.

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Americans' Belief In God By Generation [CHART]

Not only are Millennials less likely than older generations to be affiliated with any religion, they are also less likely to say they believe in God.

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Youth vs Senior Presidential Voting Patterns, 1972-2012 [CHART]

Millennials continue to view the Democratic Party more favorably than the Republican Party.

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Americans' Perceptions Of The Differences Between Political Parties By Generation [CHART]

Not only do half of all Millennials choose not to identify with either political party, just 31% say there is a great deal of difference between the Republican and Democratic parties.

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Americans' Attitudes Toward Their Financial Future By Generation [CHART]

More than eight-in-ten Millennials say they either currently have enough money to lead the lives they want (32%) or expect to in the future (53%).

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Americans' Trust In Other People By Generation [CHART]

Millennials have emerged into adulthood with low levels of social trust.

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