Video
Instagram Photos With Faces Attract More Likes & Comments [VIDEO]
Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.
Read MoreUS Online Video Ad View Completion Rates By Ad Length, Q4 2013 [CHART]
Fifteen-second ads run during long-form content saw a 92% completion rate, compared with 75% for short-form videos.
Read MoreUS Online Ad Views Growth By Duration, Q3 – Q4 2013 [CHART]
According to data from FreeWheel, ads served through the company’s network during long-form digital videos jumped 86% year over year in Q4 2013.
Read MoreTop Metrics To Measure Engagement, November 2013 [CHART]
86.2% of US agency and marketing executives said that engagement was a priority for their company.
Read MoreConcentration Of Search Click Activity, Q4 2012 vs Q4 2013 [CHART]
Based on an analysis of activity on PCs only, clicks are more highly concentrated for organic than paid search.
Read MoreUS Radio Revenues, 2012 vs 2013 [TABLE]
Digital was the fastest-growing segment, up 16% for the year and offsetting spot’s 1% decline.
Read MoreMulti-Channel Video Trends, 2013 [CHART]
Video subscription trends for cable, satellite, telephone and multi-channel video.
Read MoreAmericans' Daily Spending – With or Without Children, 2013 [CHART]
Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.
Read MoreWestern European eCommerce Sales By Country, 2012-2017 [TABLE]
A physical store was by far the most important factor for older shoppers, mentioned by 33%; among Generation Y, only 18% considered that the key influence.
Read MoreFinland Consumers' Information Sources For Making Purchase Decisions, November 2013 [CHART]
Among Generation X, a manufacturer’s website was the second most popular choice, cited by 26%.
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