Video
Millennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreCMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]
Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.
Read MoreCrowdsourcing The Search For The Missing Malaysian Flight 370 [VIDEO]
David Erickson discusses DigitalGlobe’s use of it’s satellite imagery to offer crowdsourcing opportunities for the search for Malaysian Airlines flight 370.
Read MoreFacebook To Dramatically Slash Brands' Page Reach [VIDEO]
David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.
Read MoreStreaming Video Sites UK Residents Use, February 2013-February 2014 [TABLE]
While physical video sales dropped in the United Kingdom in 2013, digital video saw a rise of over 40%.
Read MoreMillennials' & Xers' Multiscreen Use, March 2014 [CHART]
For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use.
Read MoreBrands' Top Challenges Using Twitter, March 2014 [CHART]
While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.
Read MoreTV Ad Effectiveness By Category In 2013 [TABLE]
Casual dining tops the list this year, taking the top spot from Appliances.
Read MoreShare Of Daily Time Spent With Major Media By UK Adults, 2010-2014 [TABLE]
Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013.
Read MoreUK Adults' Average Daily Time Spend With Major Media, 2010-2014 [TABLE]
The average UK adult will spend more than 8.5 hours each day consuming media in 2014.
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