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Germans Who Have Bet On World Cup Matches By Gender [CHART]

Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.

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SMB Marketers Who Have Integrated Social Media Into Traditional Marketing, 2013 & 2014 [CHART]

The percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.

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Change In Time SMBs Invested In Social Media Marketing, April 2014 [CHART]

54.4% of US SMB marketers said they had increased their social media marketing spending this year.

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Americans' Sentiments About The World Cup, June 2014 [CHART]

World Cup viewership is expected to set new peaks.

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Propensity To Follow Brands On Social Networks By Generation, Q1 2014 [CHART]

Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.

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E-Commerce Conversion Rates By Device, Q1 2014 [CHART]

Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.

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Marketing & The 2014 World Cup [INFOGRAPHIC]

This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.

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Reasons People Use Their Smart Phone To Follow World Cup, May 2014 [CHART]

Being able to stay in the know about World Cup scores was the top motivation for using their phones.

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Year Canada & US Will Pass 50% Smart Phone Population [MAP]

Like the UK, the US will also reach majority-smartphone penetration among its population this year, a major milestone for two of the most advanced internet markets in the world.

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Smart Phone Penetration In Western Europe, 2013-2015 [MAP]

Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.

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