Video
America's Most (And Least) Respected Brands, July 2014 [TABLE]
Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year.
Read MoreTV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]
Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.
Read MoreAttitudes Toward Online Shopping By Generation, December 2013 [TABLE]
In November 2013, 44% of boomers said they showroomed.
Read MoreSources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]
Boomers’ online research has a distinct generational flavor.
Read MoreProducts Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Read MoreTypes Of Advertising To Which College Students Pay Attention, July 2014 [CHART]
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Read MoreDaily Reach Of TV vs. Online Video By Country, July 2014 [CHART]
Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.
Read MoreUS Brands’ Average Facebook Post-Engagement Rates, H1 2014 [CHART]
The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year.
Read MoreMost Valuable Customer Conversations According To B2B Salespeople, July 2014 [CHART]
B2B marketers and salespeople around the world identified conversations in which they create opportunities from the status quo as their most valuable in helping them reach quota.
Read MorePhysicians Who Consider Social Networks An Important Clinical Resource, Q1 2014 [CHART]
Just 14% of US primary care physicians said that social networks were a somewhat or very important clinical resource, compared with 30% who said they weren’t important at all.
Read More