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Change In Data-Driven Marketing Profitability, Q1 2014 – Q2 2014 [CHART]
DMA/Winterberry reported slowed growth in both revenues—which hit a two-year high in Q3 2013—and profitability from data-driven marketing in Q1 2014.
Read MoreChange In Data-Driven Marketing Spending, Q1 2014 – Q2 2014 [CHART]
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year.
Read MoreMobile Visits To Popular Sites By Device, January 2014 [CHART]
Smart phones were more than twice as popular as tablets for mobile pinning.
Read MorePrimary Device Used When Sharing Social Content By Channel, Q2 2014 [CHART]
US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.
Read MoreHuman Insights Factors For Business Decision-Making, July 2014 [TABLE]
Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions.
Read MoreMobile's Share Of Organic Search Traffic, Q2 2012-Q2 2014 [CHART]
Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1.
Read MoreMobile Share Of Global Payment Transactions, Q2 2014 [CHART]
Mobile web transactions accounted for roughly 22% of global payment transactions during the second quarter.
Read MoreTop Benefits Of Online Tune-In Advertising, June 2014 [CHART]
The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.
Read MoreTop Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Read MoreDevice Penetration Among US College Students, July 2014 [CHART]
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
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