Marketing Flywheel [INFOGRAPHIC]

Infographic: Marketing Flywheel

This infographic from Outgrow illustrates using the flywheel concept as a methodology for growing your business. Watch HubSpot CEO Brian Halligan discuss the concept.

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Who Are Podcast Listeners? [VIDEO]

Edison Research has just published its annual Podcast Consumer report that sheds some light on just who is listening to podcasts and lends support for the idea that audio is a growing opportunity for content marketing.

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Podcasts' Share Of Ear [PRESENTATION]

Photo of sculpture listening

The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.

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B2B Content By Buying Stage [CHART]

Chart: B2B Content By Buying Stage

Nearly half (47%) of the content created by B2B marketers in 2018 was created for the early stage of the buyer’s journey, according to a study from the Content Marketing Institute.

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