Video Archives - Page 208 of 667

Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

Effectiveness Of Mobile Advertising, January 2014 [TABLE]

53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.

Mobile Behavior By Device Type, March 2014 [TABLE]

Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.

Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]

Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.

Social Media’s Effect On TV Viewership, Q4 2013 vs Q4 2014 [CHART]

One-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period.

Most Innovative Tech Brands, August 2014 [CHART]

Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.

Smart Phone Ads That Prompt Action, August 2014 [CHART]

Mobile device owners are developing more favorable attitudes to mobile ads.

Consumers’ Top Priorities When Shopping, August 2014 [CHART]

Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).

Marketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]

Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.

Back to School Spending, 2004-2014 [CHART]

Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics.