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Video

How People Buy Sporting Event Tickets, Q1 2014 [CHART]

Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.

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Frequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]

44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.

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Popular Types Of Video, August 2014 [CHART]

Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.

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Effect Of Data Breaches On Customer Loyalty, August 2014 [CHART]

A financial data breach would turn some consumers away from a business for good.

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Facebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]

Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.

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Trust In Online Reviews By Reading Frequency, June 2014 [CHART]

88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.

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Email Metrics By Daypart, Q4 2013 [TABLE]

Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.

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Email Marketing Metrics By Day Of Week, Q4 2013 [TABLE]

Saturday had the highest open rates and average order sizes compared with all other days.

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Share Of Email Campaigns Sent By Day Of The Week, January 2014 [CHART]

The majority of marketers opt to send emails during the week.

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Shoppers' Top In-Store Mobile App Activities, April 2014 [CHART]

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

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