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Most Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Read MoreFrequency With Which Americans Unplug All Technology, July 2014 [CHART]
July 2014 research found that 60% of US internet users were almost always connected.
Read MoreSocial Media's Purchase Influence, August 2014 [TABLE]
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
Read MoreTop Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]
Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.
Read MoreWhy People Listen To Public Radio, August 2014 [CHART]
Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.
Read MoreConsumers & Marketing In An Always-On World [PRESENTATION]
eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.
Read MoreCMOs' Use Of Predictive Analytics, August 2014 [CHART]
About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%.
Read MoreUS Smart Phone Penetration, January 2012 – June 2014 [CHART]
Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013.
Read MoreShare Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]
During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.
Read MoreContent Marketing Metrics, Leaders & Followers [TABLE]
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
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