Video
Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]
For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.
Read MoreInfluence Of Social Networks On Purchase Path By Funnel Position [VIDEO]
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
Read MoreLead Response Times Effectiveness [CHART]
The odds of calling to contact a lead decrease by over 10 times in the first hour.
Read MoreBest Day To Call For Best Contact & Qualification Ratios [CHART]
Wednesdays and Thursdays are the best days to call to make contact with a lead.
Read MoreSearch CTR For Links With Video Thumbnails By Search Position [CHART]
The average CTR for Position 1 of a video was 7.9 percent, whereas the average CTR for a classic result was 20 percent.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreSearch CTR For Links With Thumbnails By Search Position [CHART]
The curves in the following graph show the CTR for classic results (text content/web pages) versus image results for Positions 1 through 10.
Read MoreMarketers’ Strategic Considerations, August 2014 [CHART]
Only 1 in 5 marketers feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives.
Read MoreSilent Generation's Perception Of Their Portrayal In Advertising, August 2014 [TABLE]
6 in 10 members of the Silent Generation agree that they are portrayed in advertising as stereotypes.
Read MoreImportance Of Hispanic Culture To US Hispanics, February 2014 [CHART]
Around two-thirds of US Hispanics said staying connected to Hispanic culture was important.
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