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2015 B2B Content Marketing Trends [INFOGRAPHIC]
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Read MoreSelect Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]
US millennial women make up a huge group that is almost impossible to characterize.
Read MoreConsumers' In-Store Smartphone Usage [INFOGRAPHIC]
84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.
Read MoreBlack Friday Search Engine Behavior [CHART]
Some shoppers (29%) will start holiday shopping before Halloween.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreSocial Commerce Prompts, September 2014 [CHART]
Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).
Read MoreColor's Effect On The Brain [INFOGRAPHIC]
This inforgraphic from WebpageFX illustrates color’s effect on the brain with regard to marketing communications.
Read MoreImportance Of Personalization To Brand Success, August 2014 [CHART]
Some 47% of B2C marketing and customer insights decision-makers indicated that personalization is extremely important to their brands’ current objectives.
Read MoreTime Writing Content vs. Time Readers Read It [CHART]
Doubling the time spent drafting content corresponds to an 89% increase in Total Time Read.
Read MoreGoogle Organic CTR Study [PRESENTATION]
Study shows how the click-through rates for organic listings on Google are affected by different features that appear in the SERPs in 2014.
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