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Consumers Who Prefer Discounts vs Free Shipping By Age, Q2 2014 [CHART]

Age played a big role in whether US internet users preferred a percentage discount vs. free shipping.

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eTailers' Most Effective Customer Incentives, July 2014 [CHART]

Percentage discounts led the pack as the most effective customer incentive.

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Mobile Tech Omnichannel Retailers Use For In-Store Experiences, Q1 2014 [CHART]

The push for omnichannel retailing is driving personalization in the real world.

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Most Helpful Information In Search Results, October 2014 [CHART]

3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores.

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Marketing Channel Integration, October 2014 [CHART]

On average, only 45% of digital marketers integrate any two channels.

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Trust In News Media Types By Generation, October 2014 [CHART]

American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.

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US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

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Holiday-Related Retail Spending, 2004-2014 [CHART]

The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.

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Email Open & Click Rates By Subject Line Length, 2013 [CHART]

Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.

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Mobile Share of Online Video Views, 2012-2014 [CHART]

Mobile now accounts for more than one-quarter of online video views.

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