Video
Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreUS Population Projections by Age Group, 2015-2060 [CHART]
By 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year.
Read MoreMobile Streaming By Age Group, December 2014 [CHART]
Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.
Read MoreCEOs Heart Their CMOs [INFOGRAPHIC]
This infographic from Forbes illustrates the relationship between CEOs and their CMOs.
Read MoreOnline Marketers’ Top Priorities For 2015 [CHART]
A better understanding of audiences (51%) ranks as the top priority.
Read MoreConsumer Electronics Purchase Intent, December 2014 [CHART]
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them.
Read MoreVisitors To Travel Content By Device, July 2014 [TABLE]
61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.
Read MoreDevices Use To Share vs Browse Travel Content, September 2014 [CHART]
51% of travel content social shares by US internet users took place through a smartphone or tablet.
Read MoreShowrooming Consumers, Q3 2013 vs Q3 2014 [CHART]
35% of US internet users showroomed, including nearly half of millennials and even 28% of seniors 65 and older.
Read MoreHow People Plan To Use Smart Phones For Holiday Shopping, October 2014 [CHART]
Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.
Read More