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Most Popular Types Of Product Recommendations, January 2015 [CHART]

8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases.

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How Marketers Determine What Content Will Interest Their Audience, October 2014 [CHART]

Marketers were most likely to do this by looking at performance data of past content and campaigns.

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Time Marketers Spend Planning Social Content, October 2014 [CHART]

US marketing execs were most likely to say their companies created Twitter content on the same day.

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Social Media Matrix [TABLE]

The proportion of Facebook users who also use another platform increased significantly since August 2013 for each platform.

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Users Of Multiple Social Media Sites [CHART]

More than half of internet users (52%) use two or more of the social media sites.

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Frequency of Social Media Use By Top Social Networks [CHART]

Fully 70% say they use Facebook daily (including 45% who do so several times a day), a significant increase from the 63% who visited daily in August 2013.

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LinkedIn Demographics [TABLE]

Some 28% of online adults are LinkedIn users, up from 22% in August 2013.

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Pinterest Demographics [TABLE]

Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.

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Instagram Demographics [TABLE]

Some 26% of online adults use Instagram, up from 17% in late 2013.

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Twitter Demographics, 2013 & 2014 [TABLE]

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

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