Video
Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]
David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.
Read MoreMobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]
Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.
Read MoreReputation Ratings Of Select Industries, 2014 vs 2015 [CHART]
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Read MoreBaby Boomers In The Workforce By Age, February 2015 [CHART]
Almost 8 in 10 of the youngest Baby Boomers are working full-time, part-time or seeking work.
Read MoreTop 3 Business Challenges For Retailers, February 2015 [CHART]
A leading 69% of retailers pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience as their top challenge.
Read MoreEffect Of Frequency On Email Open Rates, B2B vs B2C [CHART]
Open rates are pretty steady for B2B, hovering around 30%.
Read MoreAmount Millennials Spend Via Social Commerce, Fall 2014 [CHART]
Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.
Read MoreWhy Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]
US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.
Read MoreFemale Homeowners' Attitudes Toward Smart-Home Tech, November 2014 [TABLE]
US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.
Read MoreUse & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]
In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.
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