Video
Primary Content Sharing Channel By Device, Q4 2014 [CHART]
Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.
Read MoreGrowth In Content Sharing Channels, Q4 2014 [CHART]
Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme.
Read MoreDevice Use By Generation, February 2015 [CHART]
Baby Boomers are sticking with laptops and PCs over smartphones and tablets.
Read MoreTop Email Marketing Strategies, February 2015 [CHART]
A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.
Read MoreMarketing & Sales Team Alignment, February 2015 [CHART]
Most marketers and salespeople feel that their teams are somewhat aligned.
Read MoreMobile Advertising Monetization By OS, 2011-2014 [CHART]
Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4.
Read MoreB2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]
Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.
Read MoreB2B Lead Conversion Rates By Channel, October 2014 [CHART]
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
Read MoreFrequency Of Use Of Reward Program Apps, September 2014 [CHART]
Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.
Read MoreMobile Campaign Effectiveness By Type, November 2014 [CHART]
46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.
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