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US Text Messaging Revenues, 2014-2018 [CHART]

Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.

Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.

Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.

One-third of SBOs said new or existing clients engaged with them through their websites at least daily.

Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.

More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year.

Pinterest’s US users will reach 47.1 million in 2015, up 11.4% year over year.

Turning 12 or 13 years old used to mean entering the Awkward Years. Now, it means entering the mobile world.

B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.

While Android remained the most-used platform, iOS was expected to see a big jump in app development.