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Marketers' Plans For Improving The Customer Experience, January 2015 [CHART]
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Read MoreImportance Of Transparency In Mobile Data Use Policies, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Read MoreHow Adoption Of HBO Go-Like Services Affects Cable Choices, November 2014 [CHART]
Viewers showed high interest in subscribing to premium channels online without having a pay TV subscription.
Read MoreMobile Buyers As A Percent Of Mobile Shopper, 2013-2019 [TABLE]
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.
Read MoreWhy Small Business Owners Won't Adopt Mobile Payments, December 2014 [CHART]
SBOs not interested in mobile payments were most likely to say it just didn’t make sense for their businesses.
Read MoreHow Small Business Owners Believe Mobile Payments Will Affect Them, December 2014 [CHART]
Nearly 70% of small business owners believed mobile payments could offer customers a simpler payment experience.
Read MoreConsumers' Top Luxury Brands, February 2015 [TABLE]
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Read MoreShare Of Video Ad Views By Device, 2013 vs 2014 [CHART]
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
Read MoreMobile Users' In-Store Activities, February 2015 [CHART]
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Read MoreSocial Media Marketing Impact & Spend, February 2015 [CHART]
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
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