Video
Top Word Of Mouth Channels For Gen Xers & Millennials, August 2015 [CHART]
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media.
Read MoreRadio's Reach Among Hispanics & African Americans, March 2015 [CHART]
More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.
Read MoreHow Frequently People Check Their Email, August 2015 [CHART]
A significant share of respondents are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive.
Read MoreWebsite Content Engagement By Desktop Or Mobile, August 2015 [CHART]
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Read MoreAlcohol Preferences By Income & Education, July 2015 [CHART]
Self-reported alcoholic consumption is far higher among Americans from high-income households than lower-income households.
Read MoreTop Reasons People Don't Watch Mobile TV, July 2015 [CHART]
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Read MoreMost Popular Types Of Gaming-Related Video Content, May 2015 [CHART]
The gaming video content audience would total 486 million worldwide this year—and soar to 790 million by 2017.
Read MoreConsumer Attitudes Toward Customer Service, August 2015 [CHART]
Nearly nine in 10 internet users worldwide believe that good service makes them feel more positive about brands.
Read MoreAverage Numbers Of Apps Used Daily, August 2015 [CHART]
Smartphone users typically have a plethora of apps installed on their devices, but use only a select few daily.
Read MoreInfluencer Engagement Challenges, May 2015 [CHART]
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
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