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Video

Top Benefits Of Personalized Content, June 2015 [CHART]

Higher response and engagement rates are the No. 1 reason to use personalized content.

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Share Of Video Viewing Time By Device & Content Length, Q2 2015 [CHART]

Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.

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Types Of Sales Emails Executives Respond To, September 2015 [CHART]

More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.

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Retail Marketers Top Business Challenges, September 2015 [CHART]

Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.

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Most Effective & Difficult Types Of Video Content, September 2015 [CHART]

Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.

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Social Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]

Social amplification rates of US influencers were highest in the electronics category, at 0.66%.

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Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

The Social engagement rate for US influencers averaged 3.4% in H1 2015.

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Earned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]

The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.

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Millennials' TV/Video Consumption, September 2015 [CHART]

Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.

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Half-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]

Media and entertainment applications have a slower attrition rate than financial and shopping apps.

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